Design principles

Eight principles describe what we have learned from artists and how we work to develop artistic thinking and action in organizations effectively.
Design principles
Procedural and Structural Design Principles


Perceptiveness and the ability to reflect, problem-solving and design competence, and improvisation skills: According to our research, artistic intelligence encompasses the essential capabilities needed to address the global challenges of our time. Amid complexity, dynamism, and unpredictability, it holds the potential to ask meaningful questions and discover even better answers. We have distilled the essence of this artistic intelligence into eight design principles that guide our consulting mandates.